Terms & Conditions

About the Plan

• Kevali+ Smart Purchase Plan (“Kevali+” or the “Plan”) is available in three plan options: Quick+, Value+ and Max+. References to “Plan” mean Kevali+ as a whole; references to Quick+, Value+ or Max+ mean the specific option selected by the Customer.
• Eligible Kevali Jewellery means Kevali-branded jewellery products eligible for purchase/redemption as specified under the relevant program/policy, as amended from time to time.
• This Plan enables customers to accumulate value through fixed monthly instalments and redeem the accumulated amount, along with applicable rewards, exclusively towards the purchase of Eligible Kevali Jewellery.
• Kevali+ is a jewellery purchase facilitation plan only, based on advance payment for goods, and does not constitute a deposit, chit fund, prepaid payment instrument or wallet, savings plan, or financial investment, and is not regulated by any financial sector regulator in India.
• Customers are advised that participation in Kevali+ does not create any debt, liability, or financial obligation on the part of Kevali beyond the delivery of Eligible Kevali Jewellery against the accumulated store credit and the rewards payable under the selected plan option.
• Rewards are payable as per the terms of the plan option in force at the time of the Customer’s enrolment. Kevali may modify or withdraw rewards or plan options for new enrolments.

Eligibility & Enrolment

• Kevali+ is available to Indian citizens aged 18 years and above.
• Customers may enrol in-store at Kevali stores or through the Kevali website, platform or other sales channels of Kevali where Kevali+ is offered.
• Valid KYC documentation (PAN/Aadhaar/Passport/Driving Licence or any other government ID proof accepted as an officially valid document) must be submitted at the time of enrolment. PAN is mandatory if the total instalment value is equal to or above INR 2,00,000 (Two Lakhs).
• Any incorrect or incomplete KYC details may lead to suspension or termination of the Customer’s Kevali+ subscription.
• The Kevali+ account is non-transferable and cannot be assigned to another individual.

Plan Options, Tenure & Instalments

• Customers may choose from three plan options: Quick+ (3 months), Value+ (6 months) or Max+ (10 months).
• Monthly instalments start at a minimum of INR 1,000 (One Thousand), payable in multiples of INR 1,000 (One Thousand). The minimum monthly instalment for Quick+ is INR 10,000 (Ten Thousand).
• The monthly instalment amount selected at the time of enrolment remains fixed throughout the tenure of the Plan.
• The first instalment is payable at the time of enrolment. Subsequent instalments are due on the same date of each consecutive month.
• A grace period of 10 calendar days is provided for each instalment.
• Pending instalments cannot be paid cumulatively together with the current instalment.
• Kevali may send payment reminders to customers beginning 7 days prior to the relevant instalment due date. Such reminders are provided only as a customer convenience, and timely payment of each instalment remains the Customer’s responsibility.

Payment Modes

• Instalments may be paid via credit/debit cards, UPI, NEFT/RTGS or such other payment methods/channels as may be provided on Kevali’s online or offline channels for Kevali+.
• Cash payments are accepted up to a cumulative limit of INR 1,99,999 per Customer, in accordance with applicable regulations. Cash may be received by a designated and authorised person of Kevali at a Kevali-branded store.
• An instalment is considered paid only upon successful receipt/realization of funds by Kevali.

Redemption & Usage

• The accumulated amount may be redeemed only against Eligible Kevali Jewellery, which includes:
  • Silver jewellery
  • Lab-grown diamond jewellery
• Max+ may be redeemed against lab-grown diamond jewellery only.
• Gold and silver coins, silver idols and other silver articles are not eligible for purchase with the accumulated amount under this policy.
• If the invoice value exceeds the accumulated amount, the balance must be paid by the Customer.
• If the invoice value is lower, the remaining amount will be retained as Kevali Store Credit and cannot be refunded in cash.
• The accumulated amount cannot be combined with any other scheme or offer in the same purchase.
• Non-redemption and refund: If the Customer does not redeem the accumulated and unredeemed amount within 365 days from the enrolment date, the instalment amounts paid by the Customer (excluding any bonus or reward) will be converted into silver coins, after deducting: (i) payment-processing charges; (ii) scheme maintenance/service charges; and (iii) applicable taxes. The weight of the silver coins will be calculated at the silver rate prevailing on the 365th day from the enrolment date. The silver coins must be collected in person by the Customer (or by the nominee, as per the Nomination terms) from a Kevali store, and will not be delivered, couriered, or refunded in cash or by bank transfer.
• Kevali Store Credits credited as bonuses or promotions are not eligible for such refund. Amounts paid are otherwise non-refundable in cash and can be redeemed only against jewellery as permitted under this Plan.

Maturity

• Redemption eligibility is activated 1 (one) month after payment of the final instalment.
• The bonus is given on completion of the 4th month for Quick+, the 7th month for Value+ and the 11th month for Max+.
• Missed or delayed payments extend the maturity date of the Plan.

Rewards

• Upon successful completion of Kevali+, Customers receive a reward depending on the plan option selected (Quick+, Value+ or Max+), as stated below.
• The bonus is calculated on one monthly instalment amount, not on the total amount paid, as per the plan option and instalment slab selected, and is added on maturity.

Quick+  ·  3 months  ·  “Less Waiting. More Benefit.”

Bonus given on completion of the 4th month.

Value+  ·  6 months  ·  “Save Smart. Own More.”

Bonus given on completion of the 7th month.

Max+  ·  10 months  ·  “Go Bigger. Get Max.”

Bonus given on completion of the 11th month. Max+ is for lab-grown diamond jewellery only.

Worked examples

Examples are illustrative. The final bonus is as per the plan option and instalment slab selected.

• Such rewards cannot be combined with other applicable Monetary Benefits (i.e., product offers, loyalty offers and any other schemes held by the Customer) in the same purchase unless stated otherwise.

Defaults, Early Closure & Cancellation

• Failure to pay two consecutive instalments on or prior to the instalment date (accounting for the grace period), or voluntary cancellation before maturity, will result in loss of all rewards, except for early redemption under Max+ as described below.
• Upon such default, the instalments actually received till such date will be converted into Kevali Store Credit and will be eligible to be redeemed against Eligible Kevali Jewellery within a period of 365 days from the date of enrolment.
• Missed or delayed payments lead to extension of the maturity date of the Plan.
• Customers have the option of early redemption only under Max+, after payment of the sixth instalment. The bonus on such early redemption is as per the table below and is calculated on one monthly instalment amount. Customers can reach out to the Kevali store team to raise early redemption requests.

• To cancel, or to redeem before maturity, send a request email to jewels@kevali.in or call +91 7337717709.

Nomination

• The Customer may nominate one nominee under the Plan at the time of enrolment. The nominee may use the accumulated Plan amount to make purchases with Kevali, subject to completion of Kevali’s KYC and verification process for the nominee and/or the original account holder.
• Redemption by the nominee can only be done in person at a Kevali store and not online.
• A new Kevali account will be created in the name of the nominee, and the accumulated instalment amount along with any applicable bonus under the Plan will be credited to the nominee’s Kevali account, redeemable by the nominee within 365 days of the original Customer’s enrolment in the Plan.
• If the original Customer is deceased, the nominee must provide the following:
  • A copy of the death certificate of the original Customer as proof.
  • The Kevali Enrolment Certificate provided to the original Customer at the time of enrolment, along with all the instalment receipts.
  • A valid government ID proof (as required by Kevali) matching the nominee details registered under the original plan.
• If the original account holder is alive, the following requirements must be fulfilled:
  • The original account holder must send a written consent email to Kevali’s official email address at jewels@kevali.in.
  • A physical copy of the Kevali Enrolment Certificate and all the instalment receipts must be sent along with the nominee.
  • The nominee must provide a valid government ID proof (as required by Kevali) matching the nominee details registered under the original plan.

Only upon successful completion and verification of all the above requirements will the nominee be eligible to redeem under Kevali+.

• If the original Customer does not nominate any person, any claim(s) made by any other person(s) on behalf of the original Customer will not be entertained, unless such person, being a legal heir/duly authorised person claiming the benefits under Kevali+, produces the following documents to the Company:
  • Death certificate of the deceased.
  • Succession Certificate.
  • NOC from other surviving legal heirs for redemption.
  • Indemnity undertaking to indemnify the Company from any claims.
  • Will / probate (if any).
  • Kevali Enrolment Certificate along with all the instalment receipts.
  • Any other supporting documents and clarifications as may be required by Kevali.

The decision of the Company shall be final on the sufficiency of any document in all such cases above, and the same shall be binding upon the claimants.

General Terms

• Kevali+ is valid only for jewellery purchased for personal use and not for resale.
• Kevali’s total liability in cash under Kevali+ is limited to the instalment amounts actually received from the Customer.
• Kevali reserves the right to amend, suspend, or discontinue Kevali+ for new enrolments in accordance with its commercial requirements and applicable laws. Such changes will not affect the entitlements of Customers already enrolled.
• For further details and updates on these terms and conditions, visit www.kevali.in or contact our support team.

Any matters not expressly covered shall be decided at Kevali’s sole discretion.